Measure app retention

App Analytics retention measures the usage of your app over time.

Required role: Account Holder, Admin, Finance, or Sales. View role permissions.

From App Analytics, select your app.
Click Retention.
On the top right, choose a start date.

The table displayed shows the percentage of devices on which your app was used in the days after the first installation.

For example, if your app was first downloaded by customers on 100 devices on May 1, and seven days later on May 8, 20 devices are still active with at least one session, the retention rate on May 8 is 20% (or 20 active devices out of 100).