Sales Events Report

Sales Events Report shows the dates of significant sales events for your apps and in-app purchases on the App Store across various countries or regions and devices.

Tip: To better understand the values below, view a sample report.

Sample Sales Events Report

On February 2nd, Tide Minder reached 10,000 units worldwide, across all devices.

Date	Name	Event	Metric	Territory	Device	Time
2/2/2018	Tide Minder	10,000	Units	Worldwide	All Devices	All Time

In addition to worldwide milestones, you can reach milestones for specific countries or regions or device types.

In this example, Tide Minder is launched on February 2nd and 10,000 units are sold on the iPhone in the United States. Since a Sales Event occurred for the iPhone, it will automatically reach that same sales event across All Devices. Since the sales event was reached in the United States, it automatically reaches a Worldwide sales event as well.

Date	Name	Event	Metric	Territory	Device	Time
2/2/2018	Tide Minder	10,000	Units	Worldwide	All Devices	All Time
2/2/2018	Tide Minder	10,000	Units	Worldwide	iPhone	All Time
2/2/2018	Tide Minder	10,000	Units	U.S.	All Devices	All Time
2/2/2018	Tide Minder	10,000	Units	U.S.	iPhone	All Time

In this example, Tide Minder reaches 10,000 units on iPhone in the United States on February 2nd, 2018.

On the same day, 10,000 units are reached in France across all devices.

Individual milestones are reached for each country and device, as well as worldwide events and events across all devices.

Date	Name	Event	Metric	Territory	Device	Time
2/2/2018	Tide Minder	10,000	Units	Worldwide	iPhone	All Time
2/2/2018	Tide Minder	10,000	Units	U.S.	All Devices	All Time
2/2/2018	Tide Minder	10,000	Units	U.S.	iPhone	All Time
2/2/2018	Tide Minder	10,000	Units	Worldwide	All Devices	All Time
2/2/2018	Tide Minder	10,000	Units	FR	All Devices	All Time

Report Field	Report Data Type	Description
Date	Date	The date the sales event occurred.
Name	String	Provided by you during app setup.
Event	String	The sales event that occurred.
Metric	String	Type of metric: Units, Sales, or Proceeds.
Territory	String	The country or region of the sales event that occurred. Values include the name of the country or region, or Worldwide.
Device	String	The device for which the sales event occurred: Values include iPhone, iPad, iPod touch, Desktop, Apple TV, or Apple Vision.
Time Frame	String	The time frame of the sales event. For example, All Time.
Apple Identifier	BigInt	The Apple ID for your app or in-app purchase.

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