App Store Connect Help
Product page optimization
Product page optimization terms and definitions
Term |
Description |
---|---|
Product page |
A page on the App Store that informs people about your app and lets them download it onto their device. |
Test |
An experiment in which different treatments of your product page are shown to a percentage of users so their performance can be compared to the performance of your original product page during the same timeframe. |
Variant |
An instance of your product page (either the original or a treatment). |
Treatment |
A variant of your product page that’s compared to your original product page. |
Original |
Your default product page, which serves as the control for your test. |
Referral traffic |
Visits to any variant of your product page from a direct URL. |
Apply treatment |
The action of replacing the metadata on your original product page with the metadata from one of your treatments. |
Confidence level |
The probability that the data gathered in a test suggests that two variants are performing differently. |
Baseline |
The variant that the other pages are being compared against. |
Collecting data |
Data is still being collected to determine whether this variant is performing better than the baseline. |
Performing better |
This variant is performing better than the baseline with at least 90% confidence. |
Performing worse |
This variant is performing worse than the baseline with at least 90% confidence. |
Likely to be inconclusive |
Based on the current results, there likely won’t be enough data after 90 days to determine how this variant is performing compared to the baseline. |
Estimated conversion rate |
The estimated percentage of people that downloaded or pre-ordered your app from a certain product page variant. This estimate incorporates the data observed during the test, as well as existing data. |
Estimated relative lift |
The estimated relative increase in conversion rate for a variant as compared to the selected baseline. It requires fewer weeks of data to determine significance on higher improvement values (e.g. 30%) as opposed to lower improvement values (e.g. 5%). Your actual test duration will depend on the level of improvement detected during your specific test. |
Bayesian reasoning |
A statistical method where probability expresses a degree of confidence in an event; used to justify confidence in your conversion rate lift. |
Credible interval |
The probable range of your lift or conversion rate. This represents a 90% interval, meaning there’s a 90% probability that the conversion rate or lift falls within this range. |