In-app event badges

Live Event

Activities that occur in real-time that all users can experience simultaneously — for example, a sports match or live-streamed concert. These events should provide users with new content, features, or goods.

Premiere

First-time availability of content or media — for example, newly released movies or audio.

Challenge

Activities encouraging the user to achieve a goal before the event ends — for example, a fitness challenge in a workout app or beating a certain number of levels in a game.

Competition

Activities in which users compete against one another for the highest ranking or to win rewards — for example, a tournament where players battle to win the most matches.

New Season

Introducing new content, storylines, or media libraries — for example, a new season of a television show or a new battle pass in a game.

Major Update

Introducing significant new features, content, or experiences – for example, the launch of new game modes or levels. These events go beyond minor enhancements like UI adjustments or bug fixes.

Special Event

Limited-time events that aren't captured by another event badge, possibly spanning multiple activities or experiences — for example, an event featuring a collaboration. These events should provide users with new content, features, or goods.