Offer a default App Clip experience

A default App Clip experience is required and can be invoked using Safari and Messages, as well as through an NFC tag, QR code, and links in other apps when using an Apple-provided App Clip link.

Note: People can launch your App Clip from other apps on iOS 17 or later.

A default App Clip link is optional, but useful for App Clips that only require a single App Clip experience, and it can be used to invoke your default App Clip experience on iOS 16.4 or later.

When you upload a build that has an App Clip and configure a default App Clip experience, a default App Clip link is automatically generated in App Store Connect.

https://appclip.apple.com/id?p=app_clip_bundle_id&key=value

The link will become active once your version has been approved.

Once you create a default App Clip experience, you can create advanced App Clip experiences.

Learn how to create a default App Clip experience using the App Store Connect API.

From Apps, select the app you want to view.
In the sidebar, select the iOS app version for which you want to add an App Clip experience and scroll down to the App Clip section.
Enter a header image, subtitle, and action. This metadata appears on the App Clip card when the experience is invoked from Safari or Messages.

Learn more about the required, localizable, and editable properties.
On the top right, click Save.