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Support / App Store Connect / Distributing apps in the European Union / First annual install types

Distributing apps in the European Union

First annual install types

Install type descriptions, and whether they may be counted as a first annual install.

Scenario

Description

Can be a first annual install

First-time install

The first time an app is installed onto a device by an Apple Account account.

Yes

Re-install

A subsequent installation of an app onto a device by an Apple Account account.

Yes

App update

The process of replacing an app on a device with another version of the same app. Includes auto-updates.

Yes

App bundle

A group of apps made available together as a single download.

Yes

App Clip

A small part of an app that lets you do a task quickly, like rent a bike, pay for parking, or order food.

Yes

TestFlight app installs and updates

Pre-release versions of your app.

Yes

Installs from Apple Business Manager

An App Store program that enables businesses to easily buy and distribute content.

Yes

Installs from Apple School Manager

An App Store program that enables schools to easily buy and distribute content.

Yes

Installs of unlisted apps

Apps that are discoverable only with a direct link, and don't appear in any App Store categories, recommendations, charts, search results, or other listings.

Yes

Installs from Apple Configurator

A software application that enables users to quickly configure large numbers of devices.

Yes

iOS app with Watch app

iOS apps with watchOS extensions.

Yes

Standalone iMessage/Stickers apps

Installs of standalone iMessage apps or sticker packs downloaded from the App Store for iMessage.

Yes

Installs of Enterprise apps

Proprietary, internal-use apps developed and deployed by large organizations in the Apple Developer Enterprise Program.

No

App installs on iPadOS, tvOS, macOS, visionOS, or watchOS

Apps installed on Apple platforms other than iOS.

No

Auto-installs

The process of automatically installing an iOS app onto a device other than where the app was manually installed. Controlled by the device's settings.

No

iCloud transfers

The process of installing an app onto a fresh device from iCloud Backup, where the app has been previously installed by the associated Apple Account account.

No

Demo accounts

Downloads associated with an account provided to Apple for App Store review purposes only.

No

Internal testing / Xcode

Installs of apps directly from Xcode.

No

Retail accounts

An account created and used for use in Apple Retail stores.

No

Reinstalls of an offloaded app

Reinstallations of apps that were offloaded in order to save space on the device.

No