Manage campaigns

1. From App Analytics, select your app.

2. In the menu bar, click Acquisition.

3. Choose Campaigns.

4. Click the add button (+) next to Campaigns.

5. In the menu under App, select your app from the list.

6. In the Campaign field, enter a campaign name. Your campaign name will be your campaign token. You can use up to 30 alphanumeric characters and spaces, and the following punctuation marks and characters:

   [ ] / \ - ~ + = <> : ; , . _ ‘ “ * & $ % # @ ? ! | { } ( )

   A space can’t be used as the first or last character in the campaign token.

7. Copy the campaign link to use in your marketing materials.

   Example: https://apps.apple.com/app/apple-store/id123456789?pt=123456&ct=test1234&mt=8

When you generate a campaign link, you also receive tokens that you can place in your other campaigns.

• Media type token (identified by the mt= parameter)

• Campaign token (identified by the ct= parameter)

• Provider token (identified with the pt= parameter)

In App Analytics, campaigns will only show up after at least 24 hours have passed since the campaign was launched, and it has been attributed with at least five first-time downloads. Your campaign must also include your provider token and a campaign token.

When a user downloads your app for the first time within 24 hours of using your campaign link or campaign token, they’re counted as a First-Time Download. If a user clicks more than one campaign link during a certain period, only the most recent campaign link is credited for sales that occur after it's used.

1. From App Analytics, select your app. The Overview page provides a summary of key metrics about your app.

2. Click Acquisition.

3. In the menu on the left, choose Campaigns.

4. From the date picker on the top-right, choose a date range. You can view a predefined period (for example, Last 7 Days) or enter a custom range. By default, the date picker will display the last 30 days.

5. On the top right, choose an App Purchase Date.

   Tip: To export the data in the list, click the download icon on the top right. Keep in mind that this list includes only a limited number of your top referrers. Data will be exported as a CSV file.