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Reference

Subscription events

Activations

Event

Definitions

Event Type

Start Introductory Offer

Start of a temporary lower price for a new user.

Activations

Subscribe

Start of a subscription, without an introductory price or marketing opt-in bonus period.

Activations

Opt-In

Start of a subscription with a marketing opt-in bonus period.

Activations

Start Offer Code

Start of a subscription with an offer code.

Activations

Cancellations

Event

Definitions

Event Type

Cancel

Subscriber opted not to renew your subscription from within their Apple Account settings. A subscription counts as canceled when the subscription period ends, as opposed to when the subscriber turned off auto-renew which could be in the middle of the period.

Cancellations

Canceled from Billing Retry

Subscriber canceled their subscription during the 60-day billing retry period.

Cancellations

Canceled from Billing Grace Period

Subscriber canceled their subscription during Billing Grace Period.

Cancellations

Canceled After Renewal Extension

Subscriber opted not to renew subscription after a renewal extension.

Cancellations

Conversion to standard price

Event

Definitions

Event Type

Paid Subscription from Introductory Offer

Subscriber switched from an introductory offer to a standard price subscription.

Conversion to Standard Price

Crossgrade From Introductory Offer

When a customer switches between an introductory offer and a standard price subscription within the same level. If the in-app purchases are of the same duration, the customer’s prorated amount from the introductory price is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the crossgrade date. If the in-app purchases are of different durations, the crossgrade goes into effect on the customer’s next renewal date.

Conversion to Standard Price

Downgrade From Introductory Offer

When a customer switches from an introductory offer in a higher level to a standard price subscription in a lower level. A customer downgrade doesn't take effect immediately. If a customer is in a pay as you go introductory price, they are charged for the downgraded subscription at the next billing cycle in the introductory period. If a customer is in a pay up front introductory price, they are charged for the downgraded subscription after the entire introductory period ends.

Conversion to Standard Price

Upgrade From Introductory Offer

When a customer switches from an introductory offer subscription in a lower level to a standard price subscription in a higher level. The introductory price ends immediately and the customer’s prorated amount from the prior in-app purchase is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the upgrade date.

Conversion to Standard Price

Paid Subscription From Opt-In

Subscriber switched from a marketing opt-in bonus period to a standard price subscription.

Conversion to Standard Price

Crossgrade From Opt-In

Subscriber switched from a marketing opt-in bonus period to a standard price subscription within the same level in the same subscription group. The crossgrade goes into effect at the end of the opt-in bonus period.

Conversion to Standard Price

Downgrade from Opt-In

Subscriber switched from a marketing opt-in bonus period to a standard price subscription in a lower level in the same subscription group. The downgrade goes into effect at the end of the opt-in bonus period.

Conversion to Standard Price

Upgrade from Opt-In

Subscriber switched from a marketing opt-in bonus period to a standard price subscription in a higher level in the same subscription group. The upgrade goes into effect at the end of the opt-in bonus period.

Conversion to Standard Price

Paid Subscription from Introductory Offer

Subscriber switched from an introductory offer to a standard price subscription.

Conversion to Standard Price

Crossgrade from Introductory Offer

When a customer switches between subscriptions within the same level. If the in-app purchases are of the same duration, the customer’s prorated amount from the introductory offer is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the crossgrade date. If the in-app purchases are of different durations, the crossgrade goes into effect on the customer’s next renewal date.

Conversion to Standard Price

Downgrade from Introductory Offer

When a customer switches from a subscription in a higher level to a subscription in a lower level. A customer downgrade doesn't take effect immediately. If a customer is in a pay as you go introductory price, they are charged for the downgraded subscription at the next billing cycle in the introductory period. If a customer is in a pay up front introductory price, they are charged for the downgraded subscription after the entire introductory period ends.

Conversion to Standard Price

Upgrade from Introductory Offer

When a customer switches from a subscription in a lower level to a subscription in a higher level. The introductory offer ends immediately and the customer’s prorated amount from the prior in-app purchase is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the upgrade date.

Conversion to Standard Price

Paid Subscription from Promotional Offer

Subscriber switched from a promotional offer to a standard price subscription.

Conversion to Standard Price

Paid Subscription from Promotional Offer with Upgrade

Subscriber switched from a marketing opt-in bonus period to a paid subscription in a higher level in the same subscription group. The upgrade goes into effect at the end of the opt-in bonus period.

Conversion to Standard Price

Paid Subscription from Promotional Offer with Downgrade

Subscriber switched from a subscription offer to a standard price subscription of a lower level.

Conversion to Standard Price

Paid Subscription from Offer Code

Subscriber switched from a subscription with an offer code to a standard price subscription.

Conversion to Standard Price

Paid Subscription from Offer Code with Crossgrade

Subscriber switched from a subscription with an offer code to a standard price subscription within the same level in the same subscription group.

Conversion to Standard Price

Paid Subscription from Offer Code with Downgrade

Subscriber switched from a subscription with an offer code to a standard price subscription of a lower level.

Conversion to Standard Price

Paid Subscription from Offer Code with Upgrade

Subscriber switched from a subscription with an offer code to a standard price subscription of a higher level.

Conversion to Standard Price

Paid Subscription from Win-Back Offer

Subscriber converted to standard price subscription from a win-back offer.

Conversion to Standard Price

Paid Subscription from Win-Back Offer with Upgrade

Subscriber switched from a win-back offer to a standard price subscription of a higher level.

Conversion to Standard Price

Paid Subscription from Win-Back Offer with Crossgrade

Subscriber switched from a win-back offer to a standard price subscription within the same level.

Conversion to Standard Price

Paid Subscription from Win-Back Offer with Downgrade

Subscriber switched from a win-back offer to a standard price subscription of a higher level.

Conversion to Standard Price

Entered billing retry

Event

Definitions

Event Type

Billing Retry from Introductory Price

The App Store was unable to update a subscription from an introductory price to a standard subscription price due to a billing issue.

Entered Billing Retry

Billing Retry from Paid Subscription

The App Store was unable to renew a subscription due to a billing issue.

Entered Billing Retry

Billing Retry from Opt-In

The App Store was unable to renew a subscription in a marketing opt-in bonus period due to a billing issue.

Entered Billing Retry

Billing Retry from Grace Period

The App Store was unable to complete renewal of a subscription in the billing grace period state due to a billing issue.

Entered Billing Retry

Billing Retry from Offer Code

The App Store was unable to complete the transaction of renewing a subscription with an offer code due to a billing issue.

Entered Billing Retry

Billing Retry from Offer Code with Crossgrade

The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription within the same level due to a billing issue.

Entered Billing Retry

Billing Retry from Offer Code with Downgrade

The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription of a lower level due to a billing issue.

Entered Billing Retry

Billing Retry from Offer Code with Upgrade

The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription of a higher level due to a billing issue.

Entered Billing Retry

Billing Retry from Win-Back Offer

App Store was unable to complete the transaction of renewing a subscription on a win-back offer due to a billing issue.

Entered Billing Retry

Billing Retry from Win-Back with Upgrade

App Store was unable to complete the transaction of switching a subscription on a win-back offer to a subscription of a higher level due to a billing issue.

Entered Billing Retry

Billing Retry from Win-Back Offer with Crossgrade

App Store was unable to complete the transaction of switching a subscription on a win-back offer to a subscription within the same level due to a billing issue.

Entered Billing Retry

Billing Retry from Win-Back Offer with Downgrade

App Store was unable to complete the transaction of switching a subscription on a win-back offer to a subscription of a lower level due to a billing issue.

Entered Billing Retry

Reactivations

Event

Definitions

Event Type

Reactivate to Introductory Offer

Subscriber signed up for an introductory offer after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate

Subscriber signed up for a standard price subscription after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Crossgrade

Subscriber signed up for a paid subscription of an equal level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Downgrade

Subscriber signed up for a paid subscription of a lower level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Upgrade

Subscriber signed up for a paid subscription of a higher level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Crossgrade to Introductory Offer

Subscriber signed up for an introductory offer of an equal level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Downgrade to Introductory Offer

Subscriber signed up for an introductory offer of a lower level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivate with Upgrade to Introductory Offer

Subscriber signed up for an introductory offer of a higher level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Promotional Offer

Subscriber signed up for a subscription offer after previously canceling.

Reactivations

Reactivation to Promotional Offer with Upgrade

Subscriber signed up for a subscription offer of a higher level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Promotional Offer with Downgrade

Subscriber signed up for a subscription offer of a lower level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Promotional Offer with Crossgrade

Subscriber signed up for a subscription offer of an equal level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Opt-In

Subscriber signed up for a marketing opt-in from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Offer Code

Subscriber signed up for a subscription with an offer code after previously canceling.

Reactivations

Reactivation to Offer Code with Crossgrade

Subscriber signed up for a subscription with an offer code of an equal level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Offer Code with Downgrade

Subscriber signed up for a subscription with an offer code of a lower level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Offer Code with Upgrade

Subscriber signed up for a subscription with an offer code of a higher level from the same subscription group after previously canceling. The reactivation goes into effect immediately.

Reactivations

Reactivation to Win-Back Offer

Subscriber signed up for a win-back offer after previously canceling.

Reactivations

Reactivation to Win-Back Offer with Upgrade

Subscriber signed up for a win-back offer on a subscription of higher level after previously canceling.

Reactivations

Reactivation to Win-Back Offer with Crossgrade

Subscriber signed up for a win-back offer on a subscription of the same level after previously canceling.

Reactivations

Reactivation to Win-Back Offer with Downgrade

Subscriber signed up for a win-back offer on a subscription of lower level after previously canceling.

Reactivations

Refunds

Event

Definitions

Event Type

Refund

Subscriber received a refund of the subscription.

Refunds

Refund After Renewal Extension

Subscriber received a refund of the subscription after a renewal extension.

Refunds

Renewals

Event

Definitions

Event Type

Introductory Offer from Introductory Offer

Subscriber signed up for an introductory offer after previously being subscribed to an introductory offer of a different subscription group.

Renewals

Promotional Offer from Opt-In

Subscriber moved from a marketing opt-in bonus period to a subscription offer.

Renewals

Promotional Offer from Opt-In with Upgrade

Subscriber switched from a marketing opt-in bonus period to a subscription offer of a higher level.

Renewals

Promotional Offer from Opt-In with Downgrade

Subscriber switched from a marketing opt-in bonus period to a subscription offer of a lower level.

Renewals

Promotional Offer from Opt-In with Crossgrade

Subscriber switched from a marketing opt-in bonus period to a subscription offer within the same level in the same subscription group. The crossgrade goes into effect at the end of the opt-in bonus period.

Renewals

Promotional Offer from Paid Subscription

Subscriber switched from a subscription at the standard price to a subscription offer.

Renewals

Promotional Offer from Paid Subscription with Upgrade

Subscriber signed up for a subscription of a higher level from the same subscription group after redeeming a subscription offer. The Upgrade goes into effect immediately.

Renewals

Promotional Offer from Paid Subscription with Downgrade

Subscriber signed up for a subscription of a lower level from the same subscription group after redeeming a subscription offer. The Downgrade goes into effect immediately.

Renewals

Promotional Offer from Paid Subscription with Crossgrade

Subscriber signed up for a subscription of the same level from the same subscription group after redeeming a subscription offer. The Crossgrade goes into effect immediately.

Renewals

Promotional Offer from Introductory Offer

Subscriber signed up for a subscription offer after previously redeeming a promotional offer.

Renewals

Promotional Offer from Introductory Offer with Upgrade

Subscriber switched from an introductory offer to a subscription offer of a higher level.

Renewals

Promotional Offer from Introductory Offer with Downgrade

Subscriber switched from an introductory offer to a subscription offer of a lower level.

Renewals

Promotional Offer from Introductory Offer with Crossgrade

Subscriber switched from an introductory offer to a subscription offer of an equal level.

Renewals

Introductory Offer from Promotional Offer

Subscriber signed up for an introductory offer after previously being subscribed to a subscription offer of a different subscription group.

Renewals

Introductory Offer from Promotional Offer with Upgrade

Subscriber signed up for an introductory offer of a higher level after previously being subscribed to a subscription offer of a different subscription group.

Renewals

Introductory Offer from Promotional Offer with Downgrade

Subscriber signed up for an introductory offer of a lower level after previously being subscribed to a subscription offer of a different subscription group.

Renewals

Introductory Offer from Promotional Offer with Crossgrade

Subscriber signed up for an introductory offer of an equal level after previously being subscribed to a subscription offer of a different subscription group.

Renewals

Upgrade

Subscriber switched from a standard price subscription in a lower level to a subscription in a higher level in the same subscription group. A Subscription counts as upgraded when it goes into effect immediately.

Renewals

Downgrade

Subscriber switched from a standard price subscription in a higher level to a subscription in a lower level in the same subscription group. A subscription counts as downgraded when it goes into effect on the subscriber’s next renewal date, as opposed to when the subscriber switches their subscription, which could be in the middle of the period.

Renewals

Crossgrade

Subscriber switched between standard price subscriptions of the same level in the same subscription group. If the subscriptions are of the same duration, the crossgrade is counted when it goes into effect immediately. If the subscriptions are of different durations, the crossgrade is counted when it goes into effect on the subscriber’s next renewal date, as opposed to when the subscriber switches their subscription, which could be in the middle of the period.

Renewals

Opt-in from Promotional Offer

Subscriber moved to a marketing opt-in bonus period from a subscription offer.

Renewals

Introductory Offer from Paid Subscription

Subscriber moved from a paid subscription on a standard price to an introductory offer of a subscription in a different group

Renewals

Introductory Offer from Paid Subscription with Crossgrade

Subscriber moved from a paid subscription on a standard price to an introductory offer of a subscription in a different group of the same level.

Renewals

Introductory Offer from Paid Subscription with Downgrade

Subscriber moved from a paid subscription on a standard price to an introductory offer of a subscription in a different group of a lower level.

Renewals

Introductory Offer from Paid Subscription with Upgrade

Subscriber moved from a paid subscription on a standard price to an introductory offer of a subscription in a different group of a higher level.

Renewals

Opt-in from Introductory Offer

Subscriber switched from an introductory offer to marketing opt-in bonus period.

Renewals

Introductory Offer from Opt-In

Subscriber moved from a marketing opt-in bonus period to an introductory offer.

Renewals

Introductory Offer Crossgrade from Opt-In

Subscriber switched from a marketing opt-in bonus period to an introductory offer within the same level.

Renewals

Introductory Offer Downgrade from Opt-In

Subscriber switched from a marketing opt-in bonus period to an introductory price offer of a lower level.

Renewals

Introductory Offer Upgrade from Opt-In

Subscriber switched from a marketing opt-in bonus period to an introductory offer of a higher level.

Renewals

Offer Code from Opt-In

Subscriber moved from a marketing opt-in bonus period to a subscription with an offer code.

Renewals

Offer Code from Opt-In with Crossgrade

Subscriber switched from a marketing opt-in bonus period to a subscription with an offer code within the same level in the same subscription group.

Renewals

Offer Code from Opt-In with Downgrade

Subscriber switched from a marketing opt-in bonus period to a subscription with an offer code of a lower level.

Renewals

Offer Code from Opt-In with Upgrade

Subscriber switched from a marketing opt-in bonus period to a subscription with an offer code of a higher level.

Renewals

Offer Code from Introductory Offer

Subscriber signed up for a subscription with an offer code after previously redeeming an introductory offer.

Renewals

Offer Code from Introductory Offer with Crossgrade

Subscriber switched from an introductory offer to a subscription with an offer code of an equal level.

Renewals

Offer Code from Introductory Offer with Downgrade

Subscriber switched from an introductory offer to a subscription with an offer code of a lower level.

Renewals

Offer Code from Introductory Offer with Upgrade

Subscriber switched from an introductory offer to a subscription with an offer code of a higher level.

Renewals

Offer Code from Paid Subscription

Subscriber moved from a paid subscription on a standard price to a subscription with an offer code.

Renewals

Offer Code from Paid Subscription with Crossgrade

Subscriber moved from a paid subscription on a standard price to a subscription with an offer code of an equal level.

Renewals

Offer Code from Paid Subscription with Downgrade

Subscriber moved from a paid subscription on a standard price to a subscription with an offer code of a lower level.

Renewals

Offer Code from Paid Subscription with Upgrade

Subscriber moved from a paid subscription on a standard price to a subscription with an offer code of a higher level.

Renewals

Introductory Offer from Offer Code

Subscriber signed up for an introductory offer after previously being subscribed to a subscription with an offer code.

Renewals

Introductory Offer from Offer Code with Crossgrade

Subscriber signed up for an introductory offer of an equal level after previously being subscribed to a subscription with an offer code.

Renewals

Introductory Offer from Offer Code with Downgrade

Subscriber signed up for an introductory offer of a lower level after previously being subscribed to a subscription with an offer code.

Renewals

Introductory Offer from Offer Code with Upgrade

Subscriber signed up for an introductory offer of a higher level after previously being subscribed to a subscription with an offer code.

Renewals

Opt-in from Offer Code

Subscriber signed up for marketing opt-in bonus period offer after previously being subscribed to a subscription with an offer code.

Renewals

Offer Code from Promotional Offer

Subscriber signed up for a subscription with an offer code after previously redeeming a promotional offer.

Renewals

Promotional Offer from Offer Code

Subscriber signed up for a promotional subscription offer after previously redeeming an offer code.

Renewals

Offer Code from Promotional Offer with Crossgrade

Subscriber switched from a promotional subscription offer to a subscription with an offer code of an equal level.

Renewals

Promotional Offer from Offer Code with Crossgrade

Subscriber switched from a subscription with an offer code to a promotional subscription offer of an equal level.

Renewals

Offer Code from Promotional Offer with Downgrade

Subscriber switched from a promotional subscription offer to a subscription with an offer code of a lower level.

Renewals

Promotional Offer from Offer Code with Downgrade

Subscriber switched from a subscription with an offer code to a promotional subscription offer of a lower level.

Renewals

Offer Code from Promotional Offer with Upgrade

Subscriber switched from a promotional subscription offer to a subscription with an offer code of a higher level.

Renewals

Promotional Offer from Offer Code with Upgrade

Subscriber switched from a subscription with an offer code to a promotional subscription offer of a higher level.

Renewals

Renewal Extension of Paid Subscription

Subscriber received a renewal extension to a standard price subscription.

Renewals

Renewal Extension of Introductory Offer

Subscriber received a renewal extension to an introductory offer.

Renewals

Renewal Extension of Promotional Offer

Subscriber received a renewal extension to a promotional offer.

Renewals

Renewal Extension of Offer Code

Subscriber received a renewal extension to a subscription with an offer code.

Renewals

Renewal Extension of Opt-in

Subscriber received a renewal extension to a subscription with a marketing opt-in bonus period.

Renewals

Win-back Offer Renewal

Subscriber renewed on a pay as you go win-back offer.

Renewals

Win-Back Offer from Win-Back Offer with Upgrade

Subscriber signed up for a win-back offer after previously being subscribed to a win-back offer on a subscription of a lower level.

Renewals

Win-Back Offer from Win-Back Offer with Crossgrade

Subscriber signed up for a win-back offer after previously being subscribed to a win-back offer on a subscription of the same level.

Renewals

Win-Back Offer from Win-Back Offer with Downgrade

Subscriber signed up for a win-back offer after previously being subscribed to a win-back offer on a subscription of a higher level.

Renewals

Introductory Offer from Win-Back Offer with Upgrade

Subscriber signed up for an introductory offer after previously being subscribed to a win-back offer on a different subscription of a lower level.

Renewals

Introductory Offer from Win-Back Offer with Crossgrade

Subscriber signed up for an introductory offer after previously being subscribed to a win-back offer on a different subscription of the same level.

Renewals

Introductory Offer from Win-Back Offer with Downgrade

Subscriber signed up for an introductory offer after previously being subscribed to a win-back offer on a different subscription of a higher level.

Renewals

Offer Code from Win-Back Offer

Subscriber signed up for an offer code after previously being subscribed to a win-back offer.

Renewals

Offer Code from Win-Back Offer with Upgrade

Subscriber signed up for an offer code after previously being subscribed to a win-back offer on a different subscription of a lower level.

Renewals

WOffer Code from Win-Back Offer with Crossgrade

Subscriber signed up for an offer code after previously being subscribed to a win-back offer on a different subscription of the same level.

Renewals

Offer Code from Win-Back Offer with Downgrade

Subscriber signed up for an offer code after previously being subscribed to a win-back offer on a different subscription of a higher level.

Renewals

Promotional Offer from Win-Back Offer

Subscriber signed up for a promotional offer after previously being subscribed to a win-back offer.

Renewals

Promotional Offer from Win-Back Offer with Upgrade

Subscriber signed up for a promotional offer after previously being subscribed to a win-back offer on a different subscription of a lower level.

Renewals

Promotional Offer from Win-Back Offer with Crossgrade

Subscriber signed up for a promotional offer after previously being subscribed to a win-back offer on a different subscription of the same level.

Renewals

Promotional Offer from Win-Back Offer with Downgrade

Subscriber signed up for a promotional offer after previously being subscribed to a win-back offer on a different subscription of a higher level.

Renewals

Renewal from billing retry

Event

Definitions

Event Type

Introductory Offer from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an introductory offer.

Renewal from Billing Retry

Introductory Offer Upgrade from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of a higher level.

Renewal from Billing Retry

Introductory Offer Crossgrade from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of the same level.

Renewal from Billing Retry

Introductory Offer Downgrade from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of a lower level.

Renewal from Billing Retry

Introductory Offer from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an introductory price.

Renewal from Billing Retry

Opt-In from Billing Retry

The App Store successfully completed the transaction and renewed the subscription with a marketing opt-in bonus period.

Renewal from Billing Retry

Renewal from Billing Retry

The App Store successfully completed the transaction and renewed the subscription.

Renewal from Billing Retry

Crossgrade from Billing Retry

The App Store successfully completed the transaction and switched between subscriptions within the same level.

Renewal from Billing Retry

Downgrade from Billing Retry

The App Store successfully completed the transaction and switched from a subscription in a higher level to a subscription in a lower level.

Renewal from Billing Retry

Upgrade from Billing Retry

The App Store successfully completed the transaction and switched from a subscription in a lower level to a subscription in a higher level.

Renewal from Billing Retry

Promotional Offer from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with a subscription offer.

Renewal from Billing Retry

Promotional Offer from Billing Retry with Crossgrade

The App Store successfully completed the transaction and renewed to a subscription offer of an equal price

Renewal from Billing Retry

Promotional Offer from Billing Retry with Downgrade

The App Store successfully completed the transaction and renewed to a subscription offer of a lower price.

Renewal from Billing Retry

Promotional Offer from Billing Retry with Upgrade

The App Store successfully completed the transaction and renewed to a subscription offer of a higher price.

Renewal from Billing Retry

Offer Code from Billing Retry

The App Store successfully completed the transaction and renewed to a subscription with an offer code.

Renewal from Billing Retry

Offer Code from Billing Retry with Crossgrade

The App Store successfully completed the transaction and renewed to a subscription of an equal level with an offer code.

Renewal from Billing Retry

Offer Code from Billing Retry with Downgrade

The App Store successfully completed the transaction and renewed to a subscription of a lower level with an offer code.

Renewal from Billing Retry

Offer Code from Billing Retry with Upgrade

The App Store successfully completed the transaction and renewed to a subscription of a higher level with an offer code.

Renewal from Billing Retry

Win-Back Offer from Billing Retry

App Store successfully recovered a pay as you go win-back offer from a billing issue within the billing retry period.

Renewal from Billing Retry

Win-Back Offer from Billing Retry with Upgrade

App Store successfully recovered a subscription with billing issue to another subscription of a higher level with a win-back offer.

Renewal from Billing Retry

Win-Back Offer from Billing Retry with Crossgrade

App Store successfully recovered a subscription with billing issue to another subscription of the same level with a win-back offer.

Renewal from Billing Retry

Win-Back Offer from Billing Retry with Downgrade

App Store successfully recovered a subscription with billing issue to another subscription of a lower level with a win-back offer.

Renewal from Billing Retry

Enter billing grace period

Event

Definitions

Event Type

Grace Period from Paid Subscription

The App Store was unable to complete the transaction of renewing a standard paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window.

Enter Billing Grace Period

Grace Period from Introductory Offer

The App Store was unable to complete the transaction of renewing an introductory offer to a paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window.

Enter Billing Grace Period

Grace Period from Promotional Offer

The App Store was unable to complete the transaction of renewing a subscription on a promotional offer to a paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window.

Enter Billing Grace Period

Grace Period from Opt-In

The App Store was unable to complete the transaction of renewing a subscription with a marketing opt-in bonus period due to a billing issue and the subscription enters a 6 or 16 day Billing Grace Period window.

Enter Billing Grace Period

Grace Period from Offer Code

The App Store was unable to complete the transaction of renewing a subscription with a offer code due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window.

Enter Billing Grace Period

Grace Period from Win-Back Offer

App Store was unable to complete the transaction of renewing a subscription with a win-back offer due to a billing issue, and the subscription enters the billing grace period window.

Enter Billing Grace Period

Renewals from billing grace period

Event

Definitions

Event Type

Promotional Offer from Grace Period with Crossgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of an equal level with a promotional offer.

Renewals from Billing Grace Period

Promotional Offer from Grace Period with Downgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of a lower level with a promotional offer.

Renewals from Billing Grace Period

Promotional Offer from Grace Period with Upgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of a higher level with a promotional offer.

Renewals from Billing Grace Period

Introductory Offer from Grace Period with Crossgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of an equal level.

Renewals from Billing Grace Period

Introductory Offer from Grace Period with Downgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of a lower level.

Renewals from Billing Grace Period

Introductory Offer from Grace Period with Upgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of a higher level.

Renewals from Billing Grace Period

Crossgrade from Grace Period

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and switched between subscriptions within the same level.

Renewals from Billing Grace Period

Downgrade from Grace Period

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and switched from a subscription in a higher level to a subscription in a lower level.

Renewals from Billing Grace Period

Upgrade from Grace Period

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and switched from a subscription in a lower level to a subscription in a higher level.

Renewals from Billing Grace Period

Offer Code from Grace Period with Downgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of a lower level with an offer code.

Renewals from Billing Grace Period

Offer Code from Grace Period with Crossgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of an equal level with an offer code.

Renewals from Billing Grace Period

Offer Code from Grace Period with Upgrade

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription of a higher level with an offer code.

Renewals from Billing Grace Period

Offer Code from Grace Period

The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to a subscription with an offer code.

Renewals from Billing Grace Period

Win-Back Offer from Grace Period with Upgrade

App Store successfully recovered the subscription with billing issue within the grace period window, and renewed to a subscription of a higher level with a win-back offer.

Renewals from Billing Grace Period

Win-Back Offer from Grace Period with Crossgrade

TApp Store successfully recovered the subscription with billing issue within the grace period window, and renewed to a subscription of the same level with a win-back offer.

Renewals from Billing Grace Period

Win-Back Offer from Grace Period with Downgrade

App Store successfully recovered the subscription with billing issue within the grace period window, and renewed to a subscription of a lower level with a win-back offer.

Renewals from Billing Grace Period