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Reference

App Clip metrics

Term

Definition

App Clip Card Views

The number of times a card for this App Clip has been invoked by a device on iOS 14 or later.

App Clip Card Views (Unique)

The unique number of devices that invoked a card for this App Clip on iOS 14 or later.

App Clip Installations

The number of times an App Clip has been installed on a device. An App Clip installation occurs when a user taps the Open button on an App Clip Card. Once an App Clip is installed on a user’s device, it will remain installed for a period of seven days. If the same user installs the app a second time after the seven-day period has ended, a second installation will be counted.

App Clip Sessions

The number of times the App Clip has been used for at least one second.

App Clip Active Devices

The unique number of devices with at least one App Clip session.

App Clip Crashes

The total number of times the App Clip has crashed.