App Analytics filters and dimensions

Term	Definition	Availability
App Download Date	The date when the user last downloaded or redownloaded the app from the App Store. Updates and app restores don't impact this date.	Apps
App Version	The version of your app displayed on the App Store. This option is only available for Usage metrics.	Apps and App Clips
Device	iPhone iPad Apple TV iPod Desktop Apple Vision App Units, In-App Purchases, and Sales are based on the platform on which the app is downloaded from the App Store. Active in Last 30 Days, Product Page Views, Retention, and Sessions are based on the platform on which the app is used. Note: iOS compatible apps can be purchased through iTunes on older devices.	Apps and App Clips
Platform Version	The OS version on which the app was downloaded from the App Store or used. App Units, In-App Purchases, and Sales are based on the version on which the app is downloaded. Active in Last 30 Days, Product Page Views, Retention, and Sessions are based on the iOS version on which the app is used.	Apps and App Clips
Pre Orders	Filtering by Pre-Order allows you to view your sales, usage, and select download and App Store metrics that originated by a pre-order vs standard app downloads.	Apps
Product Page	Use this filter to view app metrics by individual App Store product page. Learn how to create custom product pages.	Apps
Page Type	Available Page Types include: Product page: A user downloaded your app from a default or custom App Store product pages. Store Sheet: A user downloaded your app from a store sheet enabled using StoreKit. In-app event: A user downloaded your app directly from an In-app event card or in-app event details page. No Page: A user downloaded your app from a source that’s neither an App Store product page nor a store sheet (for example, directly from App Store search results.)	Apps
In-App Event	The in-app event card or detail page from which a user downloaded or redownloaded your app from the App Store.	Apps
Region	The App Store region in which purchases were made, based on the customer’s billing address. Regions include: U.S. and Canada Europe Latin America and the Caribbean Asia Pacific Africa, the Middle East, and India	Apps and App Clips
Territory	The App Store as determined by the customer’s billing address.	Apps and App Clips
Source Type	The source type from which a customer tapped a link to your App Store product page to view your app or download it for the first time. Use this filter to view metrics based on the source from which users are finding your app.	Apps and App Clips
App Referrer	The app from which a customer tapped a link to your App Store product page to view it or download it for the first time. Filter by App Referrer to view a list of apps that referred users to your app’s product page.	Apps and App Clips
Web Referrer	The website from which a customer tapped a link to your App Store product page to view it or download it for the first time. Filter by Web Referrer to view a list of websites that referred users to your app’s product page.	Apps and App Clips
Campaign	Custom App Store links you can use in your marketing materials, websites, or advertising. Campaign links allow you to view your app sales, usage, and monetization for specific campaigns. Campaigns only display in App Analytics after more than a day has passed since campaign launch and at least five App Units are attributed to the campaign.	Apps and App Clips
Purchases	The app or in-app purchase, by name or Apple ID. View or filter Sales data by Purchases to locate data for your app or individual in-app purchases on the App Store.	Apps

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