Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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`appStoreVersions` returning incorrect data
The endpoint https://api.appstoreconnect.apple.com/v1/apps/{app id}/appStoreVersions is returning some very strange data as of sometime this afternoon (Pacific time). We are only seeing a subset of builds. They are verrrry old and they are not in order. This exact same list is shown in the app store connect web dashboard when I view my apps history suggesting it uses the same API call.
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Sandbox - Test Accounts list won't allow search of entire DB
Hello, My team recently noticed that the Test Accounts list in the Sandbox admin page of ASC now only loads 50 accounts at a time. That wouldn't be a major issues except that the page's search function is now only searching for the visible list of accounts on the screen, not the entire DB. Therefore to search for accounts we want to reset, we'd have to click the Show More button dozens of times and wait the 15-30 seconds of load time each time before we can search. Is this the expected functionality? Can the search feature return to how it was prior to today, where we could search the entire DB? Thank you.
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App rejected because of 5.2.1 (i)
My app helps app users monetize their social media by creating UGC for our partner brands. Not a new concept, and there are 4 other apps which i know of doing the same, in fact our app ui also closely resembels all 4 of them. Apple has rejected the app because of the primary purpose of the app is to encourage users to perform digital tasks in exchange for compensation, watch ads and/or perform other marketing-oriented tasks, which is not appropriate. But there are other apps on the same concept and one launched just a month ago. I ahve filed for an appeal but no response yet, in the messages i got reply which said the same. Any idea why they do so?
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How to Publish an App Publicly on the App Store When Apple Suggests Private Distribution?
We are trying to publish an app on the public App Store that is intended for internal use by our organization. The app does not have a public registration process—accounts are created internally by our organization's system, and users simply sign in. Apple has rejected the app, suggesting to use private distribution methods like Apple Business Manager or the Apple Developer Enterprise Program. However, we would prefer to distribute the app publicly via the App Store for easier access and updates. Has anyone successfully published a public-facing app without a registration feature where account creation is managed internally? Are there any specific strategies or additional features we should add to meet Apple’s requirements while keeping our internal account creation process? Thank you for your insights!
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Can't get my iPad app to NOT show in Mac App Store
I've got an app for iPhone/iPad, and I don't want it to show as available on Macs because there's a crashing error I can't track down (having to do with mic access/sample rate/format) that only happens when running on Mac. I don't have any Mac destinations added (either Catalyst or native iPad on Mac), yet it's still showing up as available in the Mac App Store. What else am I missing?
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App store listing name availability after name change
We have an existing app called "abc". We want to rename it to "def". We have another new app called "ghi" and we want to name it "abc". We know it's possible to name "abc" to "def" with an app update on the existing app. The question is, after how long will the name "abc" become available to use, so we can name our new app "abc"? Will simply putting the name "abc" for new app on AppStore under "General -> App Information -> Name" suffice? Thanks in advance!
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Asset Validation failed for .ipa file in transporter
I have spent time developing a MAUI project and have successfully released the android app for some time now but apple has been coming up with different issues. See the description of the latest issues as reported in transporter. Asset validation failed (91111) Missing app icon. Include a large app icon as a 1024 by 1024 pixel PNG for the 'Any Appearance' image well in the asset catalog of apps built for iOS or iPadOS. Without this icon, apps can't be submitted for review. For details, visit: https://developer.apple.com/documentation/xcode/configuring-your-app-icon. (ID: eb3a7e69-d31c-4277-bec8-350e309412aa) Asset validation failed (90022) Missing required icon file. The bundle does not contain an app icon for iPhone / iPod Touch of exactly '120x120' pixels, in .png format for iOS versions >= 10.0. To support older versions of iOS, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 7661855d-86e9-4ed9-8eff-948f723e4234)
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How can I restore an app previously removed from sale?
Good day, I'm trying to update an old app that was removed from sale due to lack of updates. I've created a new binary that I would like to test on more devices, and I do see it in App Store Connect under the "TestFlight" tab for my app, but when I try install it through TestFlight on my iPad I get a message that states it could not install because "The requested app is not available or doesn't exist". I am still working on the app in question, so I don't have a new release ready yet, but I do need to test what I have so far on a few more devices... So now I'm a little but stuck. I do I see any way to request my app be "restored" from within App Store Connect, nor have I found any way to contact Apple Support that seems appropriate for my situation... Can anyone perhaps help guide me in the right direction here? What do I need to do to get this issue resolved?
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Online environment, in-app purchase not response
With StoreKit1, some users' devices did not respond after invoking the payment interface: SKProduct *product = [products objectAtIndex:0]; SKMutablePayment *myPayment = [SKMutablePayment paymentWithProduct:product]; if (quantity > 0) { myPayment.quantity = quantity; } myPayment.applicationUsername = tradeNo; [[SKPaymentQueue defaultQueue] addPayment:myPayment];
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Our App Store Rejection Appeal
Hello everyone, my name Chuck, and I’m the founder of Mavtao. As an AI-driven app development team, our dream has always been to use technology to create real value for users. From our first app to today, our mission has remained the same—making users’ lives happier, healthier, and wiser. Recently, however, we’ve faced a significant challenge: our iOS developer account was terminated. This has been a huge **** to our team, as we’ve put countless hours of effort into building apps, especially our Sunora AI Song Maker. Sunora is one of our most valued products, and after months of updates and iterations, it became a favorite among users and a top-ranking music app in several countries. When one of our earlier apps, DreamGF AI Girlfriend, encountered compliance issues, we immediately took action and sought dialogue with the App Store. We even had an online meeting with the Apple team, who suggested that we review and revise the app to ensure compliance before resubmitting it. Following their advice, we made several updates to DreamGF to align with the App Store's guidelines. Despite these efforts, our entire developer account was terminated—not just DreamGF, but all our apps—leaving us feeling frustrated and helpless. We are a small team of 10, each of us fully committed to creating great experiences for iOS users. While we accept the decision to remove DreamGF, the complete termination of our developer account has nullified all our hard work on compliant apps, like Sunora AI Song Maker and Otto AI Note Taker, which have been loved by users. We’ve decided to permanently discontinue DreamGF and shift our focus entirely to compliant products. Moving forward, we are fully dedicated to upholding Apple’s standards, and we are confident that our future apps will reflect this commitment. We sincerely hope that Apple will give us another chance to continue serving the iOS community.
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How to Publish an App Publicly on the App Store When Apple Suggests Private Distribution?
We are trying to publish an app on the public App Store that is intended for internal use by our organization. The app does not have a public registration process—accounts are created internally by our organization's system, and users simply sign in. Apple has rejected the app, suggesting to use private distribution methods like Apple Business Manager or the Apple Developer Enterprise Program. However, we would prefer to distribute the app publicly via the App Store for easier access and updates. Has anyone successfully published a public-facing app without a registration feature where account creation is managed internally? Are there any specific strategies or additional features we should add to meet Apple’s requirements while keeping our internal account creation process? Thank you for your insights!
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使用登录API模拟登录appstoreconnect后台是报503错误
URL:https://idmsa.apple.com/appleauth/auth/signin Header: { Accept=application/json, text/javascript, /; q=0.01, X-Requested-With=XMLHttpRequest, origin=https://idmsa.apple.com, Connection=keep-alive, Referer=https://idmsa.apple.com/, User-Agent=Mozilla/5.0 (Windows NT 6.1; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/71.0.3578.98 Safari/537.36, Host=idmsa.apple.com, Accept-Encoding=gzip, deflate, br, X-Apple-Widget-Key=e0b80c3bf78523bfe80974d320935bfa30add02e1bff88ec2166c6bd5a706c42, pragma=no-cache, X-Apple-Domain-Id=3, Accept-Language=zh-CN,zh;q=0.9, Content-Type=application/json } Response:503 Service Temporarily Unavailable 麻烦请尽快解决这个问题,这影响了我们的自动化构建流程!
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App Store Promo Codes Not Working for Subscriptions on iOS 18
I tried redeeming a promo code for a subscription on iOS 18. It's a yearly subscription (the promo code is for myself in this case). This always worked before. Now on iOS 18 when I redeem the code in the App Store it just spins an activity indicator in the navigation bar for a few seconds and stops. Promo code doesn't redeem. No error message either. Now when I try to redeem the promo code on the Mac App Store I get the following error: "You must redeem this code on a device that supports App name". This error makes sense because the app is iOS/iPadOS only. But the fact that the Mac App Store displays the App name in the error message indicates that the code is valid and should work on iOS, but it does not.
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