App rejected because of 5.2.1 (i)

My app helps app users monetize their social media by creating UGC for our partner brands. Not a new concept, and there are 4 other apps which i know of doing the same, in fact our app ui also closely resembels all 4 of them. Apple has rejected the app because of the primary purpose of the app is to encourage users to perform digital tasks in exchange for compensation, watch ads and/or perform other marketing-oriented tasks, which is not appropriate. But there are other apps on the same concept and one launched just a month ago.

I ahve filed for an appeal but no response yet, in the messages i got reply which said the same. Any idea why they do so?

Welcome to the forum.

 

Any idea why they do so?

Because they apply the guidelines.

The fact that other app which you consider similar, has been accepted is never an argument for the review team.

You don't know if they have done anything special to comply. Or may be, they just passed by luck but will be rejected in a future update.

Anyway, you have to focus on your own app and modify it to comply or explain why you think you comply.

PS

in fact our app ui also closely resembles all 4 of them

Take care not to be rejected as spam as well.

App rejected because of 5.2.1 (i)
 
 
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