App Review

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Understand the technical and content review process for submitting apps to the App Store.

App Review Documentation

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Help with Guideline 2.5.10 - Performance - Software Requirements
I created an app for fine art for iOS and for the screenshots, I originally had art by actual artist so it was denied by Apple: under the guideline 2.5.10 – performance – software requirements. "To resolve this issue, please revise your app to complete remove or fully configure any partially implemented features. Please ensure your screenshots do not include any images of demo, test, or any incomplete content. To resolve this issue, please revise your app to complete, remove, or fully configure any partially implemented features. Please ensure your screenshots do not include any images of demo, test, or other incomplete content." This is what Apple reviewer said, so I removed the screenshots of the actual artwork and replace them with the app's logo and I am still getting denied. I don’t know what to do, complete removal of any images would hinder showing off the app features. I asked them to clarify and they repeated the statement above.
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Can I use a third party payment system if the goods are digital but not through the app?
My app is similar to a workout app where users use the app to manage their account (among other things) we are adding a feature for a personal trainer for a subscription fee, the only portal for users to interact with the system is through the app so we want to add all the payment related stuff inside the app Our users are primarily in the US I tried going through the terms of service but didn't get any clarity
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Apple Review rejecting my app
Hello everyone! I am having troubles launching my application as Apple keep rejecting it based on Objectifiable Content 1.1.1. My app allows users post events and add car plates to the event and even a photo, to announce that one car has been hit in the parking lot or it's been towed or any other useful usecase that one might one to be aware of about his vehicles. Apple reviewd my app and gave me multiple indications, not to show car plates in the UI, and not even in the pictures. In order to be complient with the GDPR, and any other safety & privacy concerns, I have censored all plates in UI, I have added a functionality that car plates (and faces) are blured in the photos, so basically everything is anonnymised and secured. After this, I was hoping that Apple will approve my app, but here's the unexpected: I still get rejected for 1.1.1 as "posting and collecting plate number information can be defamatory and mean-spirited". Even if I tried to explain them multiple times, I get "robot" responses such as "As I understand your position, we still find your app not complient with 1.1.1" etc. and to review my "app concept" so basically what they are saying is that the only problem remaining with my app si basically....my app. I am really frustrated because on Android the app is already launched and I cannot believe that I am being stuck with it on iOS :( Please help me understand better what can I do. I asked them a last question, If I would implement something like : Admin approval required on each user post, so moderators will need to manually approve posts, so then I will have full annonymisation + full control on what posts are going to reach the news feed, but I got a response like " We cannot review features or concepts" .....
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Review Rejected Due to Guideline 2.1 - Information Needed
My first review for my application has been rejected stating Guideline 2.1 - Information Needed- We were unable to sign in with the following demo account credentials you provided in App Store Connect. However, we were able to actively sign in and navigate through the entire application without any issues. How can I find out what is the exact problem the review team is facing and how do I fix it to ensure a smooth release?
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App Rejected pursuant to Guideline 5.3.4 - Legal - Gaming, Gambling, and Lotteries
My app submission was rejected on 5 November 2024 and I have already replied to the App Review Team via the tool. Submission ID: c4a046df-5934-427d-aa0f-897981b584be Review date: November 05, 2024 Version reviewed: 2.0.0 Dear App Review Team, I have already obtained written approvals from the authority and the rejection of my app was wrong. If needed, please refer to the official documents sent via my reply. Really appreciate your prompt action.
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provide the same features and functionality as other apps submitted across multiple developer accounts.
Hello, I have received a message from a reviewer stating, "Your apps continue to provide the same features and functionality as other apps submitted across multiple developer accounts." This app is being reviewed for the first time and has been uploaded by me. I cannot find any other developer accounts that have submitted this app. Can someone point out how to see it and how to resolve this issue? Thanks in advance!
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Update of my app Gunny Rush
Hello, I submitted an update for my application, but it was not accepted because it displays a message stating that the game version is incorrect. This setup is intentional; our game uses a version API, so once the update is ready, we modify the API on our server. This way, the application functions perfectly once it’s in distribution. I wanted to know if there’s anything you could do about this or if we should consider removing this system in future updates. For now, I’d like to know the steps I should take to get it approved. If necessary, I can update the API now so you can test it again, but please let me know first; otherwise, it won’t work again. Thank you.
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Subscriptions rejected
I got this message when my subscriptions were rejected: We have begun the review of your in-app purchases but aren't able to continue because your submitted in-app purchases indicate a change of business model for your app. Therefore, we need to verify the implementation of your submitted in-app purchases in the app to ensure your app, and its in-app purchases, are in compliance with the App Review Guidelines. I already submitted the new build with the revised pricing(new business model). But they dont seem to review the new build. Any help is greatly appreciated.
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Subscriptions rejected
Hi there, My subscriptions have been rejected. I get this message: We have begun the review of your in-app purchases but aren't able to continue because your submitted in-app purchases indicate a change of business model for your app. Therefore, we need to verify the implementation of your submitted in-app purchases in the app to ensure your app, and its in-app purchases, are in compliance with the App Review Guidelines. This has been going on for the last 1 week. I am still not sure how to fix this issue and get my app approved. I dont see an option to include subscriptions/IAP when submitting the app for review. Any idea what is going on and how to fix it. Any help is greatly appreciated. Best, Guna
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App reviewers don't look at my replies
I've added my app to app review, and it's been weeks since our first submission, and we haven't gotten it approved yet. Currently, the app is being rejected saying: "Apps should only require users to provide information that is necessary for the app to function. If information is useful for a non-essential feature, apps may request the information but make it optional. Update the app to not require users to provide the following personal information: Gender Age" Our app is a fashion based app, and our core promise is personalized fashion apparels and accessories. We've replied on the thread and even requested for an appeal. But it seems nobody looks at the reply, and next time it's rejected with exactly the same reason. For appeal, we haven't received any response at all. Our app doesn't even make sense without knowing gender, and age. What do we do here.
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Fixed 4.3.0 Design-Spam problem (Fixed in 1 of my games , now 1 game left with it )
Thank you App review team for accepting one my games . Now i have only an game left with 4.3.0 Design-Spam rejection . Im still trying in every possible way to be accepted but still dont understand where the problem stands becouse my game is unique and not duplicated . I recreated the design but still got rejected . In waiting of a successful review now , becouse all this time i have been angry of having many rejections . For others that also are having the 4.3.0 Design-Spam rejection . What i did is that i added new functionality , and later i mentioned it in app review message
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"Unable to Complete Request" error
Hi everyone, I’m facing an issue with my app version (changed Subscription from weekly to monthly) being rejected due to a "Loading Subscription" first time, then "Unable to Complete Request" error in the SubscriptionStoreView. I noticed on the screenshot that the review team was using a VPN, and since my app isn’t available in the EU, I believe this may be related to the problem. I cannot replicate the issue on my end in UK. Does anyone have advice on how to address this? Thanks in advance!
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App Review Rejection Under Guideline 4.1
Hey, I submitted my game for review several times over the last two weeks, and I keep getting rejeted under the 4.1 Design Copycat guidelines. Guideline 4.1 - Design - Copycats This app or its metadata appears to be misrepresenting itself as another popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform. Apps should be unique and should not attempt to deceive users into thinking they are downloading something they are not. I have tried contacting and writing to the support team several times but I get absolutely no response. The game is completely built from scratch and I own all rights to it which is clearly mentioned as well. There hasn't been a single thing that I have used in the game that is not owned by me and the game in general is completely original and novel with its design, and not trying to compete or derive its design from any other game in the app store. All I just is more clarity and information or someone to respond and help me out with this, since I am a sole developer and I intend to release this game very soon. Thanks, and please help!
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Notice of Termination. Will Apple restore my account and apps? I'm wondering if anyone here has resolved these issues.
After I received this email, my account was suspended and the app was taken down from the store. I've reached out to Apple but haven't heard back, so I'm wondering if anyone here has resolved these issues. It's a company app so it's urgent. Please help. In accordance with DPLA 3.2(f), you have agreed that you "will not engage in any act of interfering with Apple Software or Services, the intent of this Agreement, or Apple's business practices." This includes, but is not limited to, the App Store, custom app deployment, TestFlight, Xcode Cloud, Ad Hoc deployment, or taking actions that may interfere with the performance or intended use of the program. Apple has every reason to believe that you have violated this provision due to written indications of fraud related to your account. As previously advised, App Store Review Guidelines 5.6.4 (App Quality) states, "[Customers expect the best quality in the App Store, and maintaining high-quality content, service, and experience increases customer confidence. Signs that this expectation is not being met include excessive customer reporting and excessive refund requests for concerns about apps such as negative customer reviews. The inability to maintain high quality can be a factor in determining whether developers comply with the developer code of conduct," it states. You have not done enough to tailor your Apple Developer Program account to the Developer Code of Product. Therefore, Apple is exercising its right to terminate your status as an Apple developer under the DPLA. As an Apple developer, I would like to remind you of your obligations under DPLA regarding all software and other confidential information obtained from Apple. You must immediately cease and desist from any use of these materials and comply with all other termination obligations set forth in Section 11.3 of DPLA and Section 10 of ADA. If applicable, no additional payment will be made in accordance with Section 7.1 of the Paid Application Agreement (DPLA Schedule 2 and 3). This letter is not a complete description of the facts in this matter, and nothing in this letter should be construed as waiving any rights or remedies Apple may have. All such rights or remedies are hereby protected. Should I just create a new developer account and release the app anew rather than wait for a promising answer?
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Duplicate app icon in our apps
We have two apps with same app icon. One is live on app store while other got rejected due to duplicate app icon. The apple team has asked to change the app icon in order to be able to differentiate it from our former app. We are looking for minimum changes to the app icon. Can we just change the background color of the app icon and resubmit the app?
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Guideline 5.2.1 - Legal - Intellectual Property (Help)
Here is the message, that I received: The seller and company names associated with your app do not reflect the name "Paycall" in the app or its metadata, as required by Guideline 5.2.1 of the App Review Guidelines. To resolve this issue, your app must be published under a seller name and company name that reflects the Paycall name. If you have developed this app on behalf of a client, you may resubmit the app through their account, if they have one. You may also request an update to the company name on your account by having the Account Holder contact Apple Developer Support to request an update to the company name. I already send a request to change a name of dev. account, but there is no reply for solid 4 days. We have a startup here, made on behalf of me and my friend, the launch of that being stopped by this situation. If you have same problem or know how to solve it, please let me know, thanks.
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1st App - iOS App Rejection Due to 4.3 Design: Spam
Very first app, rejected for Spam? It seems this is quite common. This 4.3 spam reason, generally means the app is considered low quality or it's already saturated, right? There are only a handful of Free dinosaur sound apps, so I can't see the saturated reasoning. My app arguably looks better and has a better UI, the rest are pretty dated or are pretty basic. My app has a video for each dinosaur, with is unique to my app, compared to all the others. All sounds are original, the rest use royalty free sources. I'm really at a loss as to why it's considered spam, compared to what's already up there. Any tips on how to get my app approved? I'm not exactly sure how to make it better or more unique than the competition. Thanks
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