Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Asset Validation failed for .ipa file in transporter
I have spent time developing a MAUI project and have successfully released the android app for some time now but apple has been coming up with different issues. See the description of the latest issues as reported in transporter. Asset validation failed (91111) Missing app icon. Include a large app icon as a 1024 by 1024 pixel PNG for the 'Any Appearance' image well in the asset catalog of apps built for iOS or iPadOS. Without this icon, apps can't be submitted for review. For details, visit: https://developer.apple.com/documentation/xcode/configuring-your-app-icon. (ID: eb3a7e69-d31c-4277-bec8-350e309412aa) Asset validation failed (90022) Missing required icon file. The bundle does not contain an app icon for iPhone / iPod Touch of exactly '120x120' pixels, in .png format for iOS versions >= 10.0. To support older versions of iOS, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 7661855d-86e9-4ed9-8eff-948f723e4234)
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Subscriptions not being approved
First time having an app on the App Store. I am by no means a professional. I am trying to set up subscriptions but received the following message. How do I go about doing this? Issue Description The submission did not include all the required information for apps offering auto-renewable subscriptions. Apps offering auto-renewable subscriptions must include all of the following required information in the binary: Title of auto-renewing subscription, which may be the same as the in-app purchase product name Length of subscription Price of subscription, and price per unit if appropriate Functional links to the privacy policy and Terms of Use (EULA) The app metadata must also include functional links to the privacy policy and Terms of Use (EULA). Next Steps Update the app's binary to include the following required information: Title of publication or service A functional link to the Terms of Use (EULA) A functional link to the privacy policy Update the app's metadata to include the following required information: A functional link to the Terms of Use (EULA). If you are using the standard Apple Terms of Use (EULA), include a link to the Terms of Use in the App Description. If you are using a custom EULA, add it in App Store Connect. A functional link to the privacy policy Thanks.
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Demo Video for BLE Connection for iOS Device, for the App Store
To approve my App, the App Store requests that I add a Demo video, in fact they send me this message: "The app pairs with external hardware and we need access to a demo video that shows: The current version of the app in use on a physical Apple device, not on a simulator The initial pairing process between the app and the designated hardware The entire app workflow with the designated hardware Film the demo video to show how the physical Apple device and the designated hardware are paired together and interact during use of the app. Next Steps Provide a link to a demo video in the App Review Information section of App Store Connect, then reply to this message. Make sure any required demo account information is provided, including passwords, in the App Review Information section for the app in App Store Connect. The problem is I've made this video and the Reviewers don't seem to be aware of it? I've made it twice and each time they reply with this canned response. I've made a video out of recording my screen, but upon getting this canned response I redid the video with narration and showing the device the iOS app connects to. What is needed for this demo video? Are they actually overlooking the video I linked to? Is it somehow forbidden to host my video on Google Drive?
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What to do to get an IOS App accepted with OpenSSL
Hi, our IOS App will use the OpenSSL library for a secure websocket communication with network devices. As far as i have understood we need to provide "Export compliance documentation" because we are using "standard encryption algorithm instead of, or in addition to, using or accessing the encryption within Apple's OS". But the documentation here does not indicate that we need to provide anything. Independently of that, the App needs to include a Privacy Manifest, right ? How does that look like ? Thanks in advance
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Apple API request to submit a subscription for review failed
I am trying to submit my subscription review using the https://api.appstoreconnect.apple.com/v1/subscriptionSubmissions API from Apple. The data I submitted is:{"subscriptionSubmissionCreateRequest": {"data":{"type":"subscriptionSubmissions","relationships":{"subscription":{"data":{"type":"subscriptions","id":"6737030290"}}}}}} My subscription information is complete and correct. However, the Apple interface prompts an error and returns the following information:{"err":"unexpected status code 409: { "errors" : [ { "id" : "4267a135-2d27-4764-bcb3-85bd0247e60a", "status" : "409", "code" : "STATE_ERROR.INVALID_REQUEST_ENTITY_STATE_INVALID", "title" : "Thissubscriptionisnotinavalidstate.", "detail" : "Thissubscriptioncannotbereviewed,pleasecheckassociatederrors.", "meta" : { "associatedErrors" : { "/v1/subscriptions/6737030290" : [ { "id" : "e1db8b8f-a73a-4146-bc58-dd12c171379b", "status" : "409", "code" : "STATE_ERROR.SUBSCRIPTION_ALREADY_SUBMITTED", "title" : "YoucannotsubmityourSubscriptionforreviewwhenitisnotsubmittablestate." } ] } } } ] }"} In Apple's Developer Console, the "Submit" button appears blue, which indicates that I haven't submitted the data before and it's not currently under review. However, when I click the button, I still get the same error message. I would like to understand why I'm unable to submit the review. Where could the issue be? I hope someone can assist me with this.
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I'm having trouble paying apple developer
I paid successfully without a license to use apple developer. I am not good at communicating English, so I can't call support, I sent gmail for support without a response. Has anyone encountered this problem and how to deal with it. Thanks. Added that there was a successful payment receipt sent to my gmail. I am a beginner who wants to practice, so my understanding is not enough. I look forward to everyone's support.
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Asset validation failed Missing Info.plist value. A value for the Info.plist key 'CFBundleIconName' is missing
please help. i've tired every solution i can find online, and believe they may be outdated in most recent version of Xcode: https://forums.developer.apple.com/forums/thread/92638 https://stackoverflow.com/questions/46216718/missing-cfbundleiconname-in-xcode9-ios11-app-release Here is the error when distributing the build to testflight -> Asset validation failed Missing Info.plist value. A value for the Info.plist key 'CFBundleIconName' is missing in the bundle 'lucaspfeiffer.sun'. Apps built with iOS 11 or later SDK must supply app icons in an asset catalog and must also provide a value for this Info.plist key. For more information see http://help.apple.com/xcode/mac/current/#/dev10510b1f7. (ID: 47b317ae-c06a-425b-9fc7-3c9e6ac9c001) Asset validation failed Missing required icon file. The bundle does not contain an app icon for iPhone / iPod Touch of exactly '120x120' pixels, in .png format for iOS versions >= 10.0. To support older versions of iOS, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 362522bf-f96c-4cf2-99b6-8d984ef546b8) Asset validation failed Missing required icon file. The bundle does not contain an app icon for iPad of exactly '152x152' pixels, in .png format for iOS versions >= 10.0. To support older operating systems, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 9c5a2bcf-36ae-42bf-80fe-705dbe6e85d7)
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Rejected Due to 4.3(a) Design - Spam
Hello everyone, I updated a new version to fix bugs and add more levels, but Apple rejected it citing spam design 4.3(a). Everything in the game is created by my team, and we did not copy or imitate any other product. We discovered that a studio has unpacked our game and stolen all our images, sounds, and many other files, even the file names match ours. Our game was released over a month before theirs, while they just released their first version a week ago. Despite being the original version, our game was rejected for spam. Currently, our game is generating $10k daily in IAP and we are spending a lot on ads. We are in urgent need of updating the game. I’m really frustrated that this issue has not been resolved yet. I have submitted all the information and evidence to the Apple Review Board, but I haven’t received any response so far.
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The requested app is not available or doesn't exist
I am having this issue as well. My app was removed from sale, I uploaded a new build and am trying to test it using "TestFlight". TestFlight shows the new build as "Testing". My test users get an email, re the new build, but when they try to install it the TestFlight app advises "Could not install . The requested app is not available or does not exist". Obviously I need to test my new build before submitting it to the App Store.
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EU Trader Question, How Long Before Apps Removed from EU?
I've been putting off entering my EU "trader status" info. I see this is published on the developer site: "Starting October 16, 2024, developers must provide their trader status to submit new apps or app updates for distribution in the European Union. To comply with the Digital Services Act, go to the Business section by February 17, 2025 to provide your trader status or your app will be removed from the App Store in the EU." So do I have to do this now (today October 16, 2024) to prevent my apps from being removed from the EU App Store (or do I have until February 17, 2025)?
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Stuck with "In Review" app review status for 1 weeks
Hi, We urgently need clarification on why the review of our app, Health Guru: Planner & Tracker, is taking so long. We submitted the update on October 8, and while it moved to "In Review" within a few hours, there has been complete silence since then—no updates, no visibility into the process. This delay is causing serious issues on our end. We’ve contacted Apple Developer Support multiple times, but all we’ve received are generic responses stating that the review is still ongoing. We also requested an expedited review, but days have passed without any reaction. This update is critical because our app is a health application. We have fixed bugs and submitted multiple times, so the review time is taking too long. From our side, we have emailed many times but have not received any response about when we will get results. We can’t afford further delays—users are waiting for these features, and the lack of progress is disrupting our rollout plans. Please advise us immediately on how we can move this forward or escalate the review. Thank you for your urgent attention.
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App with Sensitive Content Filtering 'In Review' for 2 Weeks – Seeking Advice
Hello, I’m facing an issue where my app has been stuck "In Review" for 2 weeks, and I'm not sure how to proceed. The app was rejected on October 1st under "Guideline 1.1 - Safety - Objectionable Content." I resubmitted a revised version on October 3rd, and the status changed to "In Review" on the same day. The revised version included strengthened content filtering to fully address the issue. Additionally, to further ensure that no inappropriate content is displayed, I implemented Apple's "Sensitive Content Analysis API" as an extra measure. In the latest submission, I was asked to provide additional information under "Guideline 2.1 - Information Needed" regarding the use of the Sensitive Content Analysis API. I have already provided the required explanation, but it's been 2 weeks without any progress. I also submitted a formal request to the App Review Board a week ago, but have yet to receive any response. In addition, I have requested an expedited review, but there has been no update so far. The app worked perfectly fine on iOS 17, but a significant performance degradation occurred on iOS 18. The version I submitted includes critical fixes for this issue. Complaints from users have been increasing, and I am eager to release the update as soon as possible. Has anyone experienced similar issues? Any advice on how to speed up the process would be greatly appreciated. Thank you.
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Promo Codes not available
I have an application for 4 years, published as private and all this time I was using promo codes so that my users can download/update the application from app store. However, the last two months the option "Promo Codes" is not showing, in the https://appstoreconnect.apple.com/ menu, so my users can't use the app. What can I do?
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