Apple Wallet Pass , does the template type need to match the purpose ?

Hi There, I am developing an apple wallet pass for an insurance company and i'm currently using the generic pass template. My question is, are there any restrictions from Apple on using any other pass type (such as coupon or store .,.etc) since they may be more suitable for what i am creating. I am definitely not going to use a boarding pass , but will i be able to use anything else ?

thanks!!

Apple Wallet Pass , does the template type need to match the purpose ?
 
 
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